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Reinventing the Media Experience Through Advances in Technology
Jean-Marie Hullot The New York Times has a very capable and impressive coverage of the media industry through reporters like David Carr, Stuart Elliott, and David Pogue. The April 24 blog post by Nick...
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OrgCentric Formed to Serve Nonprofit Organizations
I rarely use this Blog to make personal or professional announcements, but I am so proud and excited by this news that I’ll make an exception. As of today, I’ll be a principal in a new venture called...
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.App Coming to a Browser Near You
Marketers at leading global corporations are well ahead of the curve in their request for a new top-level domain, or the suffix that follows the dot in any URL. Among the top applications is .app, of...
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The New Agency Model
Having invested a substantial amount of time in making several key hires this year, I’ve been struck by what I can only term as tectonic plate-like shifts in the available workforce for agencies and...
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Facebook Trades Up: From Community to Commerce
It’s been beaten like a dead horse for years now: At those important historical benchmarks of 200 million, 400 million, 800 million, and finally one Billion users, analysts and tech pundits wondered...
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Brand Digital, Brand Speed, Brand Adaptive!
By now, we have all assimilated at least some of the dramatic transformations that are taking place in our industry. Print components — to the dismay of many — continue to wane in importance as viable...
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Marketing With a Higher Purpose
As we enter the holiday season, the tragedy in the Philippines continues to claim victims and cause devastation. This is a season to give back and in the coming weeks, your marketing and communications...
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Re:Launch 2014
The cobbler’s children go unshod. In the old allegory, the shoemaker is too busy working to serve his customers to make shoes for his own children. There are many folktales that apply to business,...
View ArticleMoving Pictures
I love film. Most evenings I can be found sifting through Apple TV for that indie surprise that flew under everyone’s radar. One might argue that film is more engaging, persuasive, and even more...
View ArticleRedefining the Corporate Video
I love watching companies innovate. It wasn’t long ago, a few short years really, when we were all amazed to see the power of the web whenever someone uploaded a cute video of a kitten, or the global,...
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Speaking to an Audience of One
For several years now, it’s one of the most common things I hear when speaking with clients about their websites and digital marketing programs: They have the data available and are able to define...
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Branding America
There’s been a lot published about the U.S. trade agreements lately, about the growing deficit in U.S. trade with other countries. President Obama realized a setback in Tokyo with the Trans-Pacific...
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Game On: Influencing Behaviors
The weekend edition of The Wall Street Journal features an article titled, “Traponomics.” It’s a fascinating essay, adapted from the book to be published, “Think like a Freak,” by Steven Levitt and...
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90 days, and counting
As of today, we have precisely 90 business days left until 2015. In addition to fall being “back to school” season, it’s also “getting back to business” time as we begin the sprint to year-end and the...
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Innovations, Driven by a Monotony of Marketing
My job affords me a luxury. I have tremendous gratitude for the things I have learned over the years as we have led cross-industry brand initiatives for some of the world’s leading organizations. But...
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Case Study: Burford Capital
In 2014, our group led a strategic redesign of the flagship website for Burford Capital, a legal financing firm that helps clients with business risk solutions and funding for corporate litigation. The...
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Speaking to an Audience of One
For several years now, it’s one of the most common things I hear when speaking with clients about their websites and digital marketing programs: They have the data available and are able to define...
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Dancing With the Genie (or The Ongoing Plight of the Omnipresent Media Brand)
The New York Times recently debuted its re-launched weekly magazine with the February 22 edition of the paper. Besides the usual self-aggrandizing about the new typefaces, columns, departments, and...
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Designing for Digital Communities
For many years, our group led the design of all service line campaigns and corporate-level, branding and awareness campaigns for United Nations Federal Credit Union (UNFCU). We applied deep experience...
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Speaking to an Audience of One
For several years now, it’s one of the most common things I hear when speaking with clients about their websites and digital marketing programs: They have the data available and are able to define...
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