Branding America
There’s been a lot published about the U.S. trade agreements lately, about the growing deficit in U.S. trade with other countries. President Obama realized a setback in Tokyo with the Trans-Pacific...
View ArticleGame On: Influencing Behaviors
The weekend edition of The Wall Street Journal features an article titled, “Traponomics.” It’s a fascinating essay, adapted from the book to be published, “Think like a Freak,” by Steven Levitt and...
View ArticleCase Study: Burford Capital
In 2014, our group led a strategic redesign of the flagship website for Burford Capital, a legal financing firm that helps clients with business risk solutions and funding for corporate litigation. The...
View ArticleDancing With the Genie (or The Ongoing Plight of the Omnipresent Media Brand)
The New York Times recently debuted its re-launched weekly magazine with the February 22 edition of the paper. Besides the usual self-aggrandizing about the new typefaces, columns, departments, and...
View ArticleSpeaking to an Audience of One
For several years now, it’s one of the most common things I hear when speaking with clients about their websites and digital marketing programs: They have the data available and are able to define...
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